Perfection in Hair Color & Design


Studio B, our intimate townhouse salon is located just steps off Park Avenue, offers clients a complete range of haircutting, texturizing and styling, coupled with matchless hair color enhancement.  Ranging from the most natural to fashion-forward, our expertise combines to give you the unique image you desire and to improve the health, shine and beauty of your hair. 

Every member of our artistic team has been carefully selected. They perform at the very top level of our profession, are masters of their craft and work closely with us to guarantee sophisticated, modern styling and color for both women and men. 

We see our comfortable salon as a beauty sanctuary, focused on your enjoyment and satisfaction. From our concierge who will greet you to the specialist to whom you entrust your hair and image, we are a team committed to excellence and are delighted to see you at our salon.

We are here to provide you with answers to all your grooming questions, and invite you to relax with us. 



With a career spanning three decades, Sam Brocato is one of the beauty industry’s leading hair designers and product innovators. Perpetually committed to uplifting the salon profession, Sam authored a best-selling business book, Beautiful Business and traveled the globe sharing his acumen as hairdresser, artistic educator, motivational speaker and visionary. He is devoted to creating healthy, beautiful hair using his iconic haircutting techniques. His new hair care line, Together Beauty™, offers innovative vegan hair care products, free of sulfates. pthalates, parabens & glutens. A vocal critic of formaldehyde-laden straightening products, Sam developed his newest iteration of a non-toxic, formaldehyde-free smoothing system, Super Hair™.

Sam Brocato built an immensely successful multi-location salon and school empire in his native Louisiana. Then he relocated to New York City, where in July 2008 he debuted Sam Brocato Salon, a thriving SoHo beauty destination. In 2015 he opened the exclusive NYC Upper East Side salon, Studio B.

Sam, a 20-year member of YPO/WPO, is also active in numerous organizations including the prestigious Intercoiffure. Sam has a long list of accolades; most notably: Editorial Stylist of the Year and NAHA Lifetime Achievement Award from the Professional Beauty Association as well as World’s Top Hairstylist and induction into The London Hairdresser Hall of Fame.