With a career spanning three decades, Sam Brocato is one of the beauty industry’s leading hair designers and product innovators. Perpetually committed to uplifting the salon profession, Sam authored a best-selling business book, Beautiful Business and traveled the globe sharing his acumen as hairdresser, artistic educator, motivational speaker and visionary. He is devoted to creating healthy, beautiful hair using his iconic haircutting techniques and eponymous line of hair care products, free of sulfates and parabens. A vocal critic of formaldehyde-laden straightening products, Sam pioneered Supersilk, a revolutionary non-toxic, formaldehyde-free smoothing system.
Sam Brocato is also a businessman. He built an immensely successful multi-location salon and school empire in his native Louisiana. Then he relocated to New York City, where in July 2008 he debuted Sam Brocato Salon, a thriving Soho beauty destination. In 2015 he opened the exclusive NYC Upper East Side salon, Studio B.
Sam, a 20-year member of YPO/WPO, is also active in numerous organizations including the prestigious Intercoiffure. Sam has a long list of accolades; most notably: Editorial Stylist of the Year and NAHA Lifetime Achievement Award from the Professional Beauty Association as well as World’s Top Hairstylist and induction into The London Hairdresser Hall of Fame.